Rocket Lawyer featured in USA TODAY docuseries on legal access

Rocket Lawyer is being featured in USA TODAY’s A250 docuseries, which premiered July 1 and examines how companies are shaping America’s future as the country nears its 250th anniversary. The segment spotlights Rocket Lawyer’s push to make legal services more affordable and accessible for small businesses, entrepreneurs and individuals.

Why it matters: - The USA TODAY series puts a national spotlight on the growing demand for affordable legal help for small businesses and individuals. - Rocket Lawyer’s appearance underscores how legal tech is trying to close a long-standing access gap between need and cost. - The segment frames legal access as part of a broader economic issue, since small businesses remain central to U.S. growth and job creation.

What happened: - Rocket Lawyer announced its participation in A250, a new USA TODAY docuseries that premiered July 1. - The series examines companies transforming industries as the U.S. approaches its 250th anniversary. - The segment highlights how Rocket Lawyer is expanding access to legal protection for small businesses, entrepreneurs and individuals by combining technology with human expertise. - The company said the feature covers how Rocket Lawyer is helping shape the future of legal support.

The details: - Rocket Lawyer was founded in 2008 and provides online legal services for small businesses, families and individuals. - Rocket Lawyer says its model combines personalized legal information with access to legal professionals so users can manage contracts and other legal needs more efficiently. - CEO Paul Hollerbach said the company sees a future where every small business owner has access to the legal information, advice and services needed to protect their business and families. - Hollerbach said AI is accelerating access to legal support for small businesses. - CGO Deborah Holstein said legal support needs to evolve so owners of any size business can get protection, ask questions and be connected to the right attorney. - Lesley Nickus, founder of Scary Plants Media, said she has saved $22,000 since becoming a Rocket Lawyer customer in 2022. - Nickus said she would not have been able to build her business if she had to pay for everything upfront. - The release cites research showing one in three small business owners knows another business that experienced a significant legal issue in the past year. - The release also cites SBA Office of Advocacy data showing small businesses account for roughly 40% to 50% of U.S. GDP and employ nearly half the workforce. - The release notes the Small Business Act of 1953 established the U.S. Small Business Administration to “aid, counsel, assist and protect” small businesses. - Rocket Lawyer says its Rocket Copilot product blends AI answers with access to human legal professionals. - Rocket Lawyer says members can get online answers, live consults, savings on retained legal services through Rocket Legal Professional Services, Inc., and help with business filings, trademarks and tax preparation. - Rocket Lawyer says its service is backed by SOC 2 certification and additional security measures listed in its trust center. - The company provides a campaign video and directs viewers to its website for more information.

Between the lines: - The feature is also a branding play for Rocket Lawyer as legal services increasingly move toward hybrid models that combine software, AI and human counsel. - The timing around America 250 positions Rocket Lawyer as part of a larger story about innovation and access in the next phase of the U.S. economy. - The customer savings example and the survey data are meant to show the financial pressure that makes lower-cost legal access appealing.

What's next: - Rocket Lawyer is likely to keep using AI and attorney access as the core of its pitch to small business owners. - The company invites viewers to watch the campaign live and learn more through its website. - Rocket Lawyer also encourages users to start a free trial and follow its social channels, including LinkedIn, Instagram, Facebook and YouTube.

The bottom line: - Rocket Lawyer is using a national docuseries appearance to argue that affordable legal access is becoming a basic business need, not a luxury.